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TL;DR Eric Shanks & Joe Marchese on Sports & Advertising (Paley Center)

2.3 Minute Summary of a 56 video conversation During a recent presentation at the Paley Center in New York City, the president of ad revenue for Fox Networks Group Joe Marchese and the president and COO of Fox Sports Eric Shanks raised the following points. Sports Provide Mass Audiences for Marketers Shanks: In 1996, advertising […]

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Meerkan’t: Why Meerkat won’t be the app that defines Now-casting

Edited: Title changed – Fail was too strong a word – congrats to you guys Meerkat! But here’s why I think you won’t be worth bajillions.   I love live streaming. I love selfies. And I love social networks. But Meerkat? That’s not a name that’s going to stick. Let me qualify: Social selfie streaming […]

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Video Content Marketers: Pay Attention to Inside.com, BBC Instafax & Cloud editing

Inside.com – 300 character news stories – just a bit more than Twitter. Instafax — same thing for video. Finally, there’s an app that helps me track business news at break-neck speed – Inside.com, Jason Calacanis’ new startup. My view – they’ve hit upon a critical equation for digital information and news: Maximize the info — minimize […]

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