2.3 Minute Summary of a 56 video conversation During a recent presentation at the Paley Center in New York City, the president of ad revenue for Fox Networks Group Joe Marchese and the president and COO of Fox Sports Eric Shanks raised the following points. Sports Provide Mass Audiences for Marketers Shanks: In 1996, advertising […]
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Summary of “OTT’s Advertising Problem” a paper published by Fierce Online Video
April 19, 2017 
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Here’s an Executive Summary of a white paper just published by Fierce Online Video. VOD’s Vicious Cycle The OTT market is exploding; the associated ad market is not. And, may never! Challenges? (1) Ad-blocking (2) Ad-fraud (3) Measurement Premium AVOD (ad-based VOD) is caught a vicious cycle: >> Viewers love Netflix-style content – expensive! >> […]
Continue readingLive Sportscasts Aren’t DVR-proof — and That’s Good for TVE & OTT
October 24, 2015 0 Comments
ORIGINALLY PUBLISHED ON SPORTSVIDEO.ORG By Brian Ring, Contributing Editor Like many of my TV-industry peers, I fell in love with my first TiVo DVR: TV was so good when you could fully control the experience. A DVR brings more than ad skipping, although that’s certainly appealing. It allows me to get more of what I want […]
Continue reading Apple Music, Apple Watch … What’s next? When it comes to TV, #iMissSteveJobs.
July 21, 2015 0 Comments
For a year or two after Steve’s death, analysts talked about a ‘lack of innovation’ as a risk for Cook’s Apple. At that time, I felt the criticism was unwarranted. My argument? The iPhone was enough innovation for a decade – and Cook’s steady execution refining existing products would provide ample room to harvest Jobs’ […]
Continue reading When a Subscriber is Not a Customer: Surviving the Unbundling of TV – July column for Sports Video Group
July 20, 2015 0 Comments
Read the full Sports Video Group Digital column Two Thursday’s ago, the Wall Street Journal ran a great piece on the pay-TV biz. It seems the most revered, profitable media brand in sports history is facing turbulence as the bundled–pay-TV cord begins to fray. ESPN’s subscriber numbers have declined 7.2% since 2011, according to Nielsen data. […]
Continue readingWhat’s next for Twitter? Here’s my advice. MobileMarketer.com article extract.
April 23, 2015 0 Comments
I’ve become even more bullish post-NAB on the importance of a set of behaviors I call #SocialTV. Sure, I know others feel differently, but here’s my view: #SocialTV is the hashtag for social mobile video native. (Marissa Mayer called this segment ‘MaVeNS’ on her last call with Wall Street.) It’s a broad set of themes and growing use cases […]
Continue reading Periscope and Selfie Streaming: Cams going mainstream, Opportunity to get this right
April 12, 2015 1 Comment
Hi all. It’s a packed day at NAB Show #NAB2015! First – the #SocialTV Index volume 2 is out! The free report is truly worth a peek. John Eggerton of Broadcasting & Cable picked it up, as has at least one other outlet. The headline? Twitter seems to be losing ground to Facebook – fast. Declined 25% vis-a-vis August 2014. If the numbers […]
Continue readingHey TV Nets: The Whipclip Revolution is here! Let’s Reward the Legal Approach
March 26, 2015 2 Comments
Whipclip won’t be the first entrant in the live TV clipping market, but it is decisively the most important. ABC, CBS, FOX, VH1, A&E Network, Lifetime, Bloomberg, and Turner are on board – but for how many shows? And what about sports?
Continue reading 7 Reasons #NABShow beats #CES and #SXSW
March 24, 2015 4 Comments
In “The Purpose of Silicon Valley,” MIT Tech Review author Michael Malone talks of a geeky debate happening in the Valley these days. The question? Are we losing our purpose? Social networking apps are fun, the argument goes, but global hunger isn’t yet solved – and tech startups need to be involved in those problems. […]
Continue readingMeerkan’t: Why Meerkat won’t be the app that defines Now-casting
March 17, 2015 2 Comments
Edited: Title changed – Fail was too strong a word – congrats to you guys Meerkat! But here’s why I think you won’t be worth bajillions. I love live streaming. I love selfies. And I love social networks. But Meerkat? That’s not a name that’s going to stick. Let me qualify: Social selfie streaming […]
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