TL;DR Eric Shanks & Joe Marchese on Sports & Advertising (Paley Center)

2.3 Minute Summary of a 56 video conversation During a recent presentation at the Paley Center in New York City, the president of ad revenue for Fox Networks Group Joe Marchese and the president and COO of Fox Sports Eric Shanks raised the following points. Sports Provide Mass Audiences for Marketers Shanks: In 1996, advertising […]

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Summary of “OTT’s Advertising Problem” a paper published by Fierce Online Video

Here’s an Executive Summary of a white paper just published by Fierce Online Video. VOD’s Vicious Cycle The OTT market is exploding; the associated ad market is not. And, may never! Challenges? (1) Ad-blocking (2) Ad-fraud (3) Measurement Premium AVOD (ad-based VOD) is caught a vicious cycle: >> Viewers love Netflix-style content – expensive! >> […]

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