Vue suffered from a bad branding decision. But making a shut-down decision on PS Vue without trying to fix the obviously misguided and confusing branding decision, to me, you’re not working off high-fidelity information, then. To me, that alone means that Vue deserved at least one pivot & re-try. I remember seeing the PS Vue […]
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Tweet storm: Why Netflix Might’ve Hit it’s US Subscriber Peak
July 23, 2019 
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This is a tweet storm, so, I can see like a thousand ways to clarify this below but in the interest of preserving the “quick take” of the tweet storm format, I’m leaving it alone! 1/ Here’s my Devil’s Advocate take on the #NotABlip case for #Netflix . (Or, that sub numbers are at or […]
Continue readingStreaming Piracy is Pernicious: Credential Sharing in the U.S. is Not
April 18, 2019 0 Comments
Originally posted as a comment to this piece here. Full disclosure, I worked with this team during my run at Cisco SPVSS which turned into Synamedia. I know & like Rinat Burdo well and have tremendous respect for the team. https://www.ibc.org/content-management/piracy-how-broadcasters-are-confronting-the-threat-/3744.article Well, I have to disagree with the premise of this post. Industrialized, sophisticated piracy […]
Continue readingIs $340M a Lot of Money? For Pluto TV?
January 23, 2019 0 Comments
VIDEO IS HERE: Watch the Video Is $340M a lot of money? For Pluto TV? Well, in some ways, yes. Bob Bakish let loose a few eyebrow-raisers on CNBC this morning. First off, let’s talk markets. He’s calling this AVOD & quoting $8B in TAM – but that’s mostly YouTube & Facebook. So is Pluto […]
Continue readingBloomberg Radio: Scott Soshnick, Michael Barr & Eben Novy-Williams featuring Brian Rolapp Chief Business Officer of the NFL
January 14, 2019 0 Comments
Great radio show from Bloomberg hosted by Scott Soshnick, Michael Barr and Eben Novy-Williams featuring Brian Rolapp Chief Business Officer the NFL #Sports #SMSports #NFL Sports News Roundup – $200M deal to turn AT&T Park into Oracle Park opens the starting gate for a wave of new sponsorships. A stadium deal can be foundational for marketing […]
Continue reading TL;DR Eric Shanks & Joe Marchese on Sports & Advertising (Paley Center)
October 19, 2017 0 Comments
2.3 Minute Summary of a 56 video conversation During a recent presentation at the Paley Center in New York City, the president of ad revenue for Fox Networks Group Joe Marchese and the president and COO of Fox Sports Eric Shanks raised the following points. Sports Provide Mass Audiences for Marketers Shanks: In 1996, advertising […]
Continue readingWhite Paper Executive Summary: 3Play Media’s State of Closed Captioning
June 1, 2017 0 Comments
3Play Media did a good job putting out survey but the vast majority of the responses were in higher education, so be careful not to overgeneralize these results below. Here were the key insights I took from it. Video Posted Annually 43% of businesses surveyed post >100 hours of video per year 13% posted >1,000 hours of […]
Continue reading Live Streaming: This Is the New Selfie and Here’s How Big Brands Are Owning It
May 22, 2017 0 Comments
We’re all familiar with the modern “selfie” and have seen how celebs, businesses, teenagers, young professionals and pretty much everyone else in the world is using them to self-promote or share their lives in some way. Remember Ellen’s famous selfie at the Oscar’s? Or when Space Station astronaut Aki Hoshide snapped a picture of himself floating […]
Continue readingSummary of “OTT’s Advertising Problem” a paper published by Fierce Online Video
April 19, 2017 0 Comments
Here’s an Executive Summary of a white paper just published by Fierce Online Video. VOD’s Vicious Cycle The OTT market is exploding; the associated ad market is not. And, may never! Challenges? (1) Ad-blocking (2) Ad-fraud (3) Measurement Premium AVOD (ad-based VOD) is caught a vicious cycle: >> Viewers love Netflix-style content – expensive! >> […]
Continue readingLive Sportscasts Aren’t DVR-proof — and That’s Good for TVE & OTT
October 24, 2015 0 Comments
ORIGINALLY PUBLISHED ON SPORTSVIDEO.ORG By Brian Ring, Contributing Editor Like many of my TV-industry peers, I fell in love with my first TiVo DVR: TV was so good when you could fully control the experience. A DVR brings more than ad skipping, although that’s certainly appealing. It allows me to get more of what I want […]
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